Over the past years, the recruitment industry has faced great disruption due to the advent of social media recruiting and a proliferation of new software tools. These changes have been driven by technology and media trends. With so much at stake, companies are increasingly seeking out new and improved solutions to a myriad of problems.
Whether it is social sourcing, candidate relationship management, or video interviewing, the common thread binding them together is engagement — the desire to find better ways to engage top talent.
Job descriptions are still often dull and boring. As an advertising tool, it is nothing more than a text-only document. As we all know, text is not very engaging. Therefore, the practice of advertising with text-only job descriptions makes no sense. Can you imagine any modern company advertising its products or services with text-only ads? Of course not. Marketers realised long-ago that visual communication is far more memorable and emotionally engaging.
An image or a Sketchnoting ad is more effective than the text-only version for one very simple reason: your brain processes the information easier.
Easier for the brain…
“Words are processed by our short-term memory where we can only retain about seven bits of information (plus or minus two). This is why, by the way, that we have a seven-digit phone numbers. Images, on the other hand, go directly into long-term memory where they are indelibly etched”, Dr. Lynell Burmark, Ph.D. associate at the Thornburg Center for Professional Development and an expert on visual literacy.
Visual Job Sketchnoting might be the future also because it will drive higher levels of engagement. More candidates will take notice, and exceptional candidates will be impressed by your innovative approach.
… and naturally fun
The pictures and graphical elements of a Visual Job Description encourage users to create stories that viewers can participate instead of bullet point lists that they scan and forget.
“Our brains are wired to understand and retain stories”, Jennifer Aacker in Harnessing the Power of Stories.
The power of the drawings
Drawings are “warmer” than graphics made by graphic programs and invite to look at. The drawings show more exactly what we want than photos from database of images like Corbis. And, the most important in recruiting, drawings show a human touch.
More informations on my services in Visual Job Sketchnoting