On 30 September 2022, the Faculty of Languages, Cultures and Societies, University of Lille and Interreg-Simlilar organized a great day of study on the concept of « Made In ». A concept with variable geometry. A first part mapped consumers of the « Made in » through a field study. Two researchers from Lombardy then presented the challenges and challenges of local products. Is it 100% local production? Are all the ingredients from the terroir? One of the conferences then analysed the use of local languages to value a product? Emotional game or marketing strategy. Another researcher analysed the use of the Blockchain to help, or trap, the consumer. Finally, a presentation of cross-border companies would close this study day.
Throughout the day, I produced live visual facilitations and mood drawings on a medium screen attached to the speakers' PowerPoints.
A fun approach but above all a synthesis of a rich 7-hour study day. Some 40 drawings were produced live. Here's a selection.
Made in : a concept with variable geometry
By Cristina Longo, University of Lille and Isabelle Robert, University of Lille
How can the link between researchers and local companies be strengthened in order to promote the field in?
And presentation of the AAPRO Chair (Advantages and Acceptability of Alternative Proteins)
By Gaëlle Pantin-Sohier and Fanny Thomas, University of Angers, Research Laboratory GRANEM (Angevin Research Group in Economics and Management)
How can the link between researchers and local companies be strengthened in order to promote the field in?
And presentation of the AAPRO Chair (Advantages and Acceptability of Alternative Proteins)
By Gaëlle Pantin-Sohier and Fanny Thomas, University of Angers, Research Laboratory GRANEM (Angevin Research Group in Economics and Management)